BREAK OUT of your production comfort zone and make effective, unique dance music.

The complete, step-by-step program that not only walks you through making your best ever tracks, but also gives you a repeatable process so that you can do it again and again and get better every time.

Does this sound like you?

Producing for 1 year+
Your music isn’t getting attention
You feel like you’re not progressing
You struggle to finish tracks

Making dance music was SO frustrating... until I learned this secret.

When you’re not getting the results you want from music production and your tracks aren’t getting attention from DJs and labels, it’s hard to find motivation.

Every time you work on music, you use the same techniques that always end up in dead ends and frustrations.

Maybe you’re not sure where to spend your time because you never seem to make any progress.

Or you might have material you’ve put a lot of effort into, but you’re not confident enough in it to share it with anyone.

Making dance music is supposed to be a social activity, but your production journey feels like a lonely and isolating one.

And you probably struggle to ever call anything ‘finished’!

Most people think that to be creatively successful, they have to leave all their artistic possibilities open and figure everything out themselves, every time they make a track.

But the real cause of the issue is that you don’t understand how to intentionally design your tracks, instead of just letting them turn into whatever they want to turn into.

When your creative process is led by the song going wherever it wants to go, you keep running into the same issues.

That’s because you have no way of overcoming the limitations of your comfort zone, so you find yourself settling for whatever’s currently within your abilities.

And if you don’t solve this then your production skills stagnate, meaning you never get to the point where you’re confident enough in your music to share it – no one else ever gets to hear what you’ve made in the hundreds or thousands of hours you’ve spent learning to produce!

Every producer who gets stuck here – and stays stuck here – is making one of the biggest mistakes that’s guaranteed to stop them from building a nourishing and sustainable creative practice.

But when you start designing your tracks with purpose instead of letting them choose the direction they go in, you push yourself to solve these problems and grow both your technical and your creative skills.

You can identify what your weak points are, and where you should focus your efforts to help you achieve your musical goals.
You can make better tracks that are more functional on the dance floor, so DJs play them more often.
You’re able to make the music that you’re most passionate about and share your most authentic expression with people.

Introducing...

A comprehensive 5 month tuition and development program that transforms you from a struggling, overwhelmed hobbyist producer into a confident and creative dance music artist.

You uncover your most vital inspirations and turn them into achievable goals that guide you on your production journey
You find the clarity to focus on the right things in your creative process so that you never waste time on pointless or insignificant tasks
You recognise exactly what makes club tracks effective so that DJs can’t resist playing your music in their sets
You’re put on a path to actually get results instead of just piling on more learning

Hear what previous members have to say:

I was proud to be a member of the first cohort of Producing With Purpose.

Joni is a fantastic coach. She has a deep and philosophical relationship with creativity and music, which I found hugely inspiring. Her immense technical prowess and Ableton wizardry were in evidence from the off, but she never bamboozles learners.

Joni can nurture clients through subjects such as sound design, synthesis and mixing with humour, precision and careful pacing.

The course has helped me to become more intentional in my music-making, and built my confidence no end.

Abigail Ward

a.k.a. Ghoßt Assembly (Ruf Cuts, Big Strings Attached)

I feel extremely lucky to have been part of Producing with Purpose. The

amount of advice, tips and general wisdom I gained absolutely blew me away.

Before the course, I was just shooting arrows in the dark trying to hit a target that I wasn’t

even sure existed. Now I feel confident in making informed, considered decisions that guide

my work (and life) to better, more well-rounded destinations.

If you're a producer who wants some help navigating any part of the mad world it can be, I can’t recommend this course more.

Gabe McKenna

a.k.a. Angel of Origin

MODULE BREAKDOWN

What's inside the program?

1: Unlock your production inspiration